TikTok is introducing a fresh option that allows them to lessen the amount of AI-created media appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread launch. This advancement coincides with a increase in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A large amount of this content is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is typically absurd or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, including digital art to informative clips, and we intend to give people the option to see more or less of that, according to their own choices,” stated a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its app labeled as made with AI. Collectively, over 100 million pieces of content are added to the service daily, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI-generated videos they see by opening the content preference option in the app and picking AI-made media. Additional categories that currently be modified under the tool include current affairs, style, cosmetics, and dance.
Platform Guidelines
Its rules require users to identify “realistic” artificially created content, and it bans malicious deepfakes of celebrities or emergencies. Any believable artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the service will from now on add an AI-generated tag to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is additionally launching a two million dollar educational fund for specialists and groups to develop learning resources about ethical AI use. This program will support non-profit groups dedicated to teaching coding and technology.
Platform Protection
The platform has justified its safety measures, amid controversy over plans to lay off numerous review team members in the UK. The company is set to reduce a significant number of roles in its trust and safety department in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it gets reviewed by humans. The platform stated a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”
